- Tunnel Espresso
- Shopify Store Setup and overall eCommerce Strategyiption
Travis is an experienced and passionate digital marketer who specializes in SEO, eCommerce, and cross digital synergies. With close to 10 years of experience helping mid-size businesses to enterprise level clients develop and execute digital marketing campaigns, he has both the discipline and the expertise to provide significant and measurable results. Travis has also helped to launch a variety of Shopify stores on behalf of this clients, working as a strategic consultant to ensure online stores are properly launched, maintained, and optimized to deliver against aggressive revenue targets.
Fully responsible for evaluating and managing SEM/SEO digital marketing efforts by establishing the correct objectives, KPIs, and reporting framework to inform overall strategy. Defined and maintained operational best practices across both teams to deliver optimal ROI and continuous campaign improvement.
Built and nurtured a high-performing SEM/SEO team establishing optimization, research, and reporting frameworks while guiding priorities.
Responsible for the on-going delivery and refinement of Paid and Organic Search Marketing across a range of verticals including Retail, Telecommunications, Financial Services, and Tourism.
Led the creation and development of "best in class" SEO Audits for major eCommerce retailers and Telecoms. Collaborated directly with development, content, and PR teams to execute recommendations and reach aggressive targets (+40% YOY organic traffic).
Implementation and training to launch and maintain a Shopify Store.
Consulting to launch and optimize SEO and SEM campaigns.
Research and detailed roadmap for short term and longterm content marketing campaigns.