Travis Reason

Digital Marketing Expert

  • Years of Experience +9 years
  • E-mail treason83@gmail.com
  • Location Montreal

Travis is an experienced and passionate digital marketer who specializes in SEO, eCommerce, and cross digital synergies. With close to 10 years of experience helping mid-size businesses to enterprise level clients develop and execute digital marketing campaigns, he has both the discipline and the expertise to provide significant and measurable results.  Travis has also helped to launch a variety of Shopify stores on behalf of this clients, working as a strategic consultant to ensure online stores are properly launched, maintained, and optimized to deliver against aggressive revenue targets.

Work Experience

2020-Present

Director of Search Marketing

Fully responsible for evaluating and managing SEM/SEO digital marketing efforts by establishing the correct objectives, KPIs, and reporting framework to inform overall strategy. Defined and maintained operational best practices across both teams to deliver optimal ROI and continuous campaign improvement.

2017-2019

Search Marketing Manager

Built and nurtured a high-performing SEM/SEO team establishing optimization, research, and reporting frameworks while guiding priorities.

Responsible for the on-going delivery and refinement of Paid and Organic Search Marketing across a range of verticals including Retail, Telecommunications, Financial Services, and Tourism.

2016-2017

Search Marketing Supervisor

Led the creation and development of "best in class" SEO Audits for major eCommerce retailers and Telecoms. Collaborated directly with development, content, and PR teams to execute recommendations and reach aggressive targets (+40% YOY organic traffic).

Services

Shopify Setup


Implementation and training to launch and maintain a Shopify Store.

SEO & SEM Consultancy


Consulting to launch and optimize SEO and SEM campaigns.

Content Marketing for eCommerce Strategy


Research and detailed roadmap for short term and longterm content marketing campaigns.

Portfolio (Shopify Stores Developed and Optimized)

Tunnel Espresso

Shopify Website

Tunnel Espresso Montreal

Shopify Website

Client
Tunnel Espresso
Website
https://www.tunnelespressobar.ca
Project
Shopify Store Setup and overall eCommerce Strategyiption

ColorFull Coffee

Shopify Website

ColorFull Coffee

Shopify Website

Client
ColorFull Coffee
Website
colorfullcoffee.com
Project
Shopify Store Setup and overall eCommerce Strategy

Professional Skills

Search Marketing 100 %
Shopify Setup and Strategy 75%
Technical SEO 100%
On Site SEO 100%
Content Marketing 90%
Digital Marketing Strategy 80%

Contact Me